As a small enterprise we made up our minds to make use of “The whole thing Google” to run our web site. We’re amazed via how a lot capability Google supplies for small companies like ours on the ridiculously low worth of $50 consistent with yr. It is also implausible as how smartly the more than a few programs to be had on Google were built-in in combination. If we have been a big enterprise and have been operating those programs in-house, we’d have almost certainly spent hundreds of thousands on their acquire, integration and upkeep.
Each day we use the next Google products and services:
- Google Doctors – All our paperwork are held in Google Doctors. We now not have any information saved in the community in Microsoft layout on our computer systems (and we removed our server). Which means we will be able to get right of entry to our paperwork from any place (very to hand as a result of we steadily commute between the United Kingdom and Italy) and feature get right of entry to to our paperwork always (thru our laptops/iPads). The entirety is subsidized up mechanically and we now not want to take into accounts saving of paperwork. The opposite sensible factor about Google Doctors is that it’s built-in with Google Websites, this means that that on our website the product costs are without delay pushed through spreadsheets which might be held in Google Doctors and we have now a few shows in Google Doctors which play mechanically on our web site.
- Google Websites – The Da Londra site runs underneath Google Websites (strictly talking underneath Apps versus Websites).
- GMail – Our e mail accounts use GMail even though those are mapped directly to our personal URL.
- Google Analytics – We track the visitors on our website each day and the use of the information supplied, make knowledgeable selections about updating and editing our websites.
- Google AdWords – Our website online is focused against Italians who are living in northern and central Italy. With using AdWords, our message reaches precisely the target audience that we need to seek advice from our website online.
- Google AdSense – We use a mixture of promoting on our web site which incorporates AdSense. Once more, AdSense is built-in into Google Websites and we will be able to upload or take away ads at will.
- Google Maps – We have now made in depth use of maps on our web site. We use the My Maps facility of Google Maps to create our personal customised maps (which display the puts that we suggest in this site). It is so simple!
- Picasa – We grasp our pictures of our merchandise in Picasa which is built-in with our internet website online.
- Google Webmaster – We use this device to raised perceive the efficiency of our site on the subject of Google searches.
As you’ll be able to see, we’re utterly transformed to the theory of ‘cloud computing’ and can not perceive why somebody would want to run their programs in-house. We also are lovers of Google, as a result of we expect Google has were given the potential to offer business-class programs however with out looking to rip off small companies like us.
Having stated that, it hasn’t all the time been simple. As we have now been construction our web site, we’ve got come throughout a variety of problems that Google are but to deal with. As an example, we consider that the Open Workplace programs to be had beneath Google Doctors, even if useful, are under no circumstances as evolved as their Microsoft equivalents and, in case you are used to the use of Microsoft Workplace programs, then you’ll in finding it tricky to regulate to Google Doctors.
We’ve got additionally made many errors, basically as a result of we hadn’t absolutely understood the technicalities of a few facets of managing our personal web site. The worst instance used to be once we by accident took our website online off-line as a result of we allotted our URL to an inner consumer get right of entry to software. On this case, despite the fact that Google’s strengthen group supplied us with an answer after 24 hours, this used to be some distance too sluggish for our liking.
We consider in sharing. As a small enterprise we’ve now learnt so much about using Google products and services and feature made up our minds to report the teachings and tips that we’ve got learnt (and are nonetheless studying) on a devoted a part of our web site in order that others can be informed from our reports.